Attrivio is a set of operational tools designed to help teams inspect marketing performance using real revenue data rather than platform-reported estimates.
A configurable dashboard that aggregates campaign performance, revenue metrics, and attribution results into a single interface.
A monitoring system that detects sudden changes in attribution signals, campaign performance, or integration failures.
A tool that allows users to construct custom metrics by combining existing revenue, attribution, and operational variables.
A calculation layer that adjusts revenue using refunds, payment fees, shipping costs, and cost of goods to estimate contribution margin.
A visualization system that displays the chronological path a customer took from first interaction to purchase.