Attrivio is a revenue intelligence and attribution platform for ecommerce operators. It collects commerce events, advertising data, and customer touchpoints in real time and reconstructs the path that led to each purchase.
Most marketing teams operate with conflicting numbers. Advertising platforms report one version of performance, analytics tools report another, and financial systems often show something different again.
Attrivio attempts to resolve that gap by processing events directly from commerce platforms and advertising systems, then evaluating them chronologically to determine how credit should be assigned.
The system does not claim perfect attribution. Instead, it prioritizes transparency and explainable logic so operators can see how attribution decisions were reached.
Attrivio aggregates revenue events from commerce platforms and advertising systems into a single operational view.
Customer journeys are evaluated using chronological touchpoints rather than opaque probabilistic models.
The system can estimate contribution margin by accounting for refunds, payment processing fees, and other transactional costs.
Live Pulse continuously observes campaign signals, attribution health, and integration status.